What is a delay-step?
What are the use-cases of a delay step?
Sometimes you would want to perform actions on your customer to set them up for success after a specific-time period to avoid spamming.
Some examples include:
- Check if your customers are performing KPIs (checked using trigger steps), and emailing them one week later.
- Show a feedback widget 1 day after trial extension was requested.
- Spanning out different campaigns through different time periods.